official from BrandX

52% of sales of SEXMIX’s Japanese subsidiary in February

Yokohama, Ginza, Shibuya, etc.

effectiveness of customized pop-up stores and SNS

Seximix’s main product introduction post in collaboration with Asuka, a popular Japanese illustrator on Instagram of Shibuya 109, Galmuri/Photo provided = Brand X Corporation


Xeximix, an activeware brand developed by Brand X Corporation (337930), is speeding up its efforts to target the Japanese market with its localization strategy.

Leximix announced on the 18th that sales rose 52% in February this year compared to the same period last year and increased 24% from the previous month.

Regarding this achievement, Seximix analyzed, “It is the result of steadily gaining brand awareness through stable operation of its own mall, opening pop-up stores, and marketing social network services (SNS).”


Following Razona Kawasaki Plaza in Yokohama last month and Mitsukoshi Department Store in Ginza, Tokyo, Seximix has been operating a pop-up store at Shibuya 109, a landmark in Shibuya-ku, Tokyo, since the 4th. It is also drawing attention on SNS for producing video content introducing the store in collaboration with famous Japanese dancer influencer “SIS” with 200,000 followers. On Instagram, Shibuya 109 posted image content in collaboration with popular illustrator Asuka so that you can get a glimpse of the main products.

In addition, unlike Korea, where the main customer base is in their 20s and 40s, Japan is mainly in their 10s and 20s, and SNS participation is more active, the company said. Leximix plans to use SNS in various ways, such as producing and spreading content through continuous cooperation with influencer in Japan.

An official from BrandX said, “Contents showing Athleisure Look are actively being uploaded on SNS not only in Korea but also in Japan,” adding, “We will increase brand awareness and attract new customers with local customized strategies along with expanding overseas distribution networks this year.”